False hopes in hot market
March 27, 2010 in Uncategorized by sarahtew
Source: Sydney Morning Herald (Original Article)
Underquoting is the biggest consumer issue facing the real estate industry … but the REIV says values are simply much harder to predict in a boom.
IT WAS a property investor’s dream. An older block of four apartments on a quiet street in Malvern East that was being advertised for $1.4 million-plus. In the same suburb, a modest double-bedroom apartment would normally sell for between $530,000 and $630,000, so it’s no wonder a huge crowd turned up at the auction this month.
But this time, the investment dream collided with reality when fierce bidding saw the apartment block sell for $2.41 million. The $1 million gap between the agent’s estimate and the final sale result is one of the starkest examples of unrealistic price advertising this year.
Underquoting and bait advertising is the biggest consumer issue facing the real estate industry. It has been wheeled out to discredited agents for at least a decade. But despite all the bad press, frustration and promised crackdowns by authorities, no progress has been made to give buyers more accuracy.
Whenever the market heats up, it is predictable that underquoting will become a hot issue.
With clearance rates around 80 per cent this year, BusinessDay receives about 10 emails and phone calls a week from readers citing alleged examples of under-quoting across Melbourne.
Those campaigning against the practice say low-ball price estimates are entrenched in the industry and become more obvious in a runaway market. They say a deliberately low quote can be made to look absurd when demand exceeds even the agent’s expectations.
The Real Estate Institute of Victoria’s counters by saying arguing that most agents do their best, but values simply become much harder to predict in a booming market.
Whatever the cause, several factors are hindering change, the most obvious being that underquoting and bait advertising works.
An agent acting cheap flights from Rockhampton to Launceston in the best interest of the vendor …continue reading
